Make Those Service Calls!
Get out the phone book and work through every Day Care, public library, hospital, or anywhere that would have toys that are used heavily on a regular basis. Take an hour a day to do this until you are done. The opener would go something like this:
Hi! This is April Wood, a local consultant with Discovery Toys, and I'm just making a service call to see if you have any Discovery Toys products which are damaged or broken that we can replace for free for you.
or
Hello, this is [your name], a local manager with Discovery Toys, and I am doing service calls to Day Cares in our area to see if you need any free replacements for damaged or broken Discovery Toys products.
This is a GREAT way to get your foot in the door and build a relationship. You don't have to sell anything on that first call at all, just connect and service. You might be surprised at how many of them have our products.
If they do have Discovery Toys products that are in need of replacement, you might consider going on sight to review them and make a full list. While it's not necessary to pick up the damaged or broken items, it is not a bad idea to do so as it gives you that face to face connection you might not otherwise have if you simply ship the replacement products to them.
Eventually, assuming they don't already have a Discovery Toys consultant they work with regularly, you want them to think of you when they consider purchasing new products. Give them a business card, ask if you can put them on your mailing list for sale items, maybe even discuss fund raisers!
Since Day Cares spend a good amount of their budget on toys, it only makes sense that they would buy products with a lifetime guarantee. Eventually they can reduce their budget as year by year they replace the cheapy toys with the quality Discovery Toys products.
